Our Brand

Our new brand identity is inspired by the structure of DNA, with intertwined shapes symbolizing collaboration and partnership. The upward movement reflects the association’s vision to strengthen the genetic counselling profession. The brand highlights how the Canadian Association of Genetic Counsellors, members and its stakeholders are interconnected, showing that the sum of all parts is the key to our success.

Blue: symbolizes trust, reliability, science, and innovation
Red: represents energy, action, confidence, warmth and Canada.
Dark purple: conveys knowledge, wisdom, dignity, creativity, forward-thinking, and foresight.
Orange: stands for optimism, clarity, vitality, and hope
Green: reflects health, growth, renewal, balance, calm, and the future.